iftdm_logo

Unlocking Digital Mastery at IFTDM

GenAI Integration

14+ Certifications

Training at Industries Best Companies

Our advanced digital marketing course expertly curated modules, guided by seasoned mentors. With hands-on experience, individuals gain a profound understanding of the dynamic digital marketing landscape and cutting-edge technologies.

Unlocking Digital Mastery at IFTDM!

Our advanced digital marketing pathway features expertly curated modules, guided by seasoned mentors. With hands-on experience, individuals gain a profound understanding of the dynamic digital marketing landscape and cutting-edge technologies.

girl

Certification Partners

Digital Marketing Courses

Why dwell on the past when the world is racing forward? Digital marketing isn’t just the future; it’s the present and future combined. In this digital era, a course in digital marketing is vital for mastering the ever-changing online terrain. With skills in SEO, social media, and analytics, it’s integral for effective brand promotion as businesses shift online. This expertise not only boosts employability but also unlocks diverse career opportunities.
It’s more than education; it’s a strategic career move, paving the way for success in today’s professional landscape.

Courses Highlights

Exprienced Trainers

placement

20+ Training Partners

24*7 Integrated Learning

50+ Tools

100% on job training

training

Access to World Class Mentors

Advanced Certifications

doubt

Doubt Clearing Session

DIVE DEEP INTO THE COURSE

What You’ll Learn

Discover What Awaits You!

Dive deep into the world of knowledge with IFTDM’s 256+ hours of classes and 500+ hours of rich content on our Learning Management System. Immerse yourself in a comprehensive study that goes beyond the surface, delving into the details. With 32+ meticulously curated modules, our courses are crafted to perfection, serving you the best blend of taste and nutrition in your learning journey!

digital marketing

Digital Marketing Fundamentals

Get Introduced to the Basics of Marketing

Understand the importance of being a customer-centric brand

Identify the digital marketing channels, their capabilities, and the customer journey through the purchase funnel, along with the key metric at each stage

Understand the motivations of the customer in the buying process

creative

Creative And Design Fundamentals

Design Principles

Color Palette

User Interface (UI) and User Experience (UX) Design

Website Design

Graphic Design

Social Media Graphics

content-marketing

Content Marketing and Design Strategy

Identify and create the right types of content to achieve your marketing objectives.

Build a distribution plan through content calendar mapping channels and content.

Create a channel mix and content strategy

Build an integrated marketing strategy.

serach engine

Search Engine Optimization(SEO)

Understand the perspective of how the search algorithm works (Crawling, Indexing, Ranking).

Learn Optimizing Crawl Budget.

Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc.

Perform an SEO audit for a website to identify the gaps.

Conversion Rate Optimization(CRO)

What is a conversion rate?

How to Calculate Conversion Rate?

Where to Implement a CRO Strategy

CRO Formulas

CRO Strategies

ai

Generative AI Integration

What is GenAI?

Application of GenAI in digital marketing

Content Creation In Digital Marketing

Marketing and Advanced AI

  • Get Introduced to the Basics of Marketing
  • Understand the importance of being a customer-centric brand
  • Identify the digital marketing channels, their capabilities and the customer journey through the purchase funnel, along with the key metric at each stage
  • Understand the motivations of the customer in the buying process
  • Design Principles
  • Size and Layout
  • User Interface (UI) and User Experience (UX) Design
  • Website Design
  • Graphic Design
  • Social Media Graphics
  • Identify and create the right types of content to achieve your marketing objectives.
  • Build a distribution plan through content calendar mapping channels and content.
  • Build an integrated marketing strategy.
  • Create a channel mix and content strategy
  • Map different content types to relevant digital marketing channels.
  • What is SEM?
  • What are the different objectives which can be achieved through SEM campaigns?
  • Identify the different elements of an SEM campaign and how the ad auction works.
  • Creation of Search Network Campaign
  • How Does the SEM Auction Work?
  • What is a conversion rate?
  • How to Calculate Conversion Rate?
  • Where to Implement a CRO Strategy
  • CRO Formulas
  • CRO Strategies
  • Role of Influencers in Digital Marketing Campaigns.
  • Applications of AI in Chatbots, Personalized Recommendations & Content Creation.
  • Fireside Chat with an Influencer Marketing Specialist.
  • Discussion on the Integration of AI in Digital Marketing.
  • What is GenAI?
  • Application of GenAI in digital marketing
  • Explain the principles of personalization in marketing and the role that generative AI plays in it
  • Explore the various applications of AI in digital marketing with the help of industry campaigns
  • Apply prompt engineering techniques to generate targeted and personalized marketing content
  • Understand the perspective of how the search algorithm works (Crawling, Indexing, Ranking).
  • Learn Optimizing Crawl Budget.
  • Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc.
  • Perform an SEO audit for a website to identify the gaps.
  • Suggest improvement strategies to fill the identified gaps.

GET PERSONALIZED COUNSELLING
FOR YOUR CAREER

IFTDM: Education Aligned with Digital Marketing's Evolution

Technology Integration

Our curriculum adapts to the latest digital marketing trends, integrating artificial intelligence (A.I.) advancements. Students gain current knowledge and skills for navigating the evolving digital landscape.

Mentorship and Guidance

Our seasoned mentors share invaluable insights from navigating digital marketing's dynamic landscape. Their guidance helps students decode current market strategies, preparing them for industry demands.

Hands-on Learning

IFTDM students gain practical exposure through immersive hands-on experiences, real-world projects, and on-the-job training, fostering a deep understanding of theoretical concepts in practical scenarios.

Skill Development

Join theory with practical application enables students to navigate digital marketing dynamically. They learn to adapt, innovate, and apply their knowledge effectively, ensuring preparedness for industry demands.

Experience the power of IFTDM – where digital expertise meets career transformation!

demo-class-6months

Announcing New Batch

Our dear students, we welcome you to another wonderful academic session. Remember the road to success is continuous learning. Make the most of this session and you will be glad you did.

Our experienced mentors provide personalized guidance, helping you navigate challenges, identify opportunities.This transformative journey goes beyond conventional career paths, focusing on your individual strengths, passions, and aspirations.

This program is not just about climbing the corporate ladder; it's about creating a resilient and fulfilling career ecosystem that aligns with your values and aspirations. From cultivating your strengths to addressing challenges, we're committed to tending to every aspect of your professional journey.

Application Closes in

0 Days
0 Hours
0 Minutes
0 Seconds

World Class Mentors

Vivek

Vivek Sagar Srivastava

Founder & CEO HopeQure
Fintech

Ankoor

Ankoor Dasguupta

Marketing Practitioner, CMO Council Member
Marketing Communication

Rakesh Joshi

Rakesh Joshi

Freelance Amazon Growth Expert
E-Commerce

anjanjyot

Anjanjyot

Group Head Social Media, Garage Collective

alokedeep

Alokedeep Singh

Ex-Country Head Digital, HSBC | Founder TataCliQ

varun

Varun Tangri

Founder CEO - QueueBuster
Sales & Marketing

niraj

Niraj Seth

EVP - Naukri.com
Analytics & Data Interpretation

Vivek-gaur

Vivek Gour

Sr. VP- Business Development,LoveLocal
Digital sales

saurabh gupta

Saurabh Gupta

Founder -IFTDM, Garage Collective

Gautam

Gautam Duggal

Founder & CEO Leasing Monk
Digital Strategy

rituraj

Rituraj Bidwai

Generative AI Consultant, Rituraj Bidwai Enterprises
Generative AI and Marketing Technology

udit

Udit Pandey

AVP- Sales-Infomo Global Limited
Digital Media Sales, AI/ML Integration

anjali chauhan

Anjali Chauhan

Co-founder/Director- IFTDM, Garage Collective

Ankit-Shard

Ankit Shard

AVP(E-Commerce) - IDAM House of Brands
Content marketing & Strategy

Rahul Gupta

Marketing Lead - Jio Things Limited
Content marketing & Strategy

Saurabh

Saurabh Gaur

Revenue Head- ILN, Mensa Brands
Digital Sales

Manu Mohindra

Account Director- Communication Partner
Public Relations

sandeep

Sandeep jaiswal

Group Head Media - Essence Mediacom
Content Marketing & Strategy

abhishek mishra

Abhishek Misra

Program Director , IFTDM

50+ Tools Bundled In Our Digital marketing Course

Frequently Asked Questions

At IFTDM, we seek individuals who are at ease with our principle and appreciate the value of dedication, and responsibility of doing the right thing always. If you have the zeal to strive for excellence without losing sight of the means being employed, IFTDM is the right place for you.

Digital marketing is promoting products or services using digital channels like websites, social media, and emails. Opting for digital marketing offers global reach, cost-effectiveness, measurable results, and targeted advertising, giving your business a competitive edge in today's market.

Learning digital marketing opens up numerous career opportunities in today's digital world, where businesses rely heavily on online promotion.

No, prior experience is necessary. Our courses cater to beginners and professionals alike, offering comprehensive learning paths for all skill levels.

Our courses cover a wide range of topics including SEO, social media marketing, email marketing, content marketing, PPC advertising, analytics, and more.

Yes, upon successfully completing our courses, you will receive a certificate that can boost your resume and credentials in the job market.

We provide job placement assistance and opportunities for internships to help our students kickstart their careers in digital marketing.

STILL CONFUSED ?
WHAT TO DO NEXT
DON'T WORRY
WE GOT YOU COVERED

Get Started

According to Goldman Sachs report, the scope of a digital marketing career in the Indian industry alone is projected to be worth $160 billion by 2025, three times its current value. It’s time to create your space and claim a brighter career.The purpose of learning is growth, and our minds, unlike our bodies, can continue growing as we continue to live.

    Hurry Up!
    Join Our Next Batch

    iftdm-logo-white

    Unlock the keys to your passion and success with us, as we specialize in cultivating innovative and creative minds, shaping a path to endless possibilities.

    Scroll to Top