What You’ll Learn
This course is dedicated towards offering a scholarly exploration about Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, SEO and Digital Campaigns. Also, at the end of each session, you’ll be provided with pertinent assignments that will increase your chances of being practical and will help you get hired.
Introduction To Digital Marketing
Overview of digital marketing landscape
Why Every Business Needs Digital Marketing
History And Evolution Of Digital Marketing
Importance Of Digital Marketing In Today’s Day & Age
Understand different digital marketing channels
Digital Marketing Fundamentals
Get Introduced to the Basics of Marketing
Understand the importance of being a customer-centric brand
Identify the digital marketing channels, their capabilities, and the customer journey through the purchase funnel, along with the key metric at each stage
Understand the motivations of the customer in the buying process
Creative And Design Fundamentals
Design Principles
Color Palette
User Interface (UI) and User Experience (UX) Design
Website Design
Graphic Design
Social Media Graphics
Content Marketing and Design Strategy
Identify and create the right types of content to achieve your marketing objectives.
Build a distribution plan through content calendar mapping channels and content.
Create a channel mix and content strategy
Build an integrated marketing strategy.
Search Engine Optimization(SEO)
Understand the perspective of how the search algorithm works (Crawling, Indexing, Ranking).
Learn Optimizing Crawl Budget.
Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc.
Perform an SEO audit for a website to identify the gaps.
Social Media Marketing (SMM)
Social Media Marketing
Social Media Optimization
Online Reputation Management
Influencer Marketing
What is Influencer Marketing?
Influencer Marketing Statistics
What works in Influencer Marketing
The Remarkable Rise of Influencer Marketing
Instagram Insights
An Influencer Marketing Campaign: Case Study
Search Engine Marketing
What is SEM?
What are the different objectives which can be achieved through SEM campaigns
Identify the different elements of an SEM campaign and how the ad auction works
Creation of Search Network Campaign
How Does the SEM Auction Work?
Email Marketing
Role of email marketing, types of emails,
email marketing objective
Build an automated email campaign (Drip Campaign)
Deliverability
Effective e-mail content
Customer acquisition strategies
Nurturing & Automation
Conversion Rate Optimization(CRO)
What is a conversion rate?
How to Calculate Conversion Rate?
Where to Implement a CRO Strategy
CRO Formulas
CRO Strategies
Analytics and Data Interpretation
What is Analysis?
Choose relevant metrics and design custom metrics
Build custom dashboards for executive reporting and make decisions based on insights
Understand traditional marketing analytics vs. Digital Marketing Analytics
Extract data and analyze reports from Google Analytics
Generative AI Integration
What is GenAI?
Application of GenAI in digital marketing
Content Creation In Digital Marketing
Marketing and Advanced AI
- Overview of digital marketing landscape
- Why Every Business Needs Digital Marketing
- History And Evolution Of Digital Marketing
- Importance Of Digital Marketing In Today’s Day & Age
- Understand different digital marketing channels
- Get Introduced to the Basics of Marketing
- Understand the importance of being a customer-centric brand
- Identify the digital marketing channels, their capabilities, and the customer journey through the purchase funnel, along with the key metric at each stage
- Understand the motivations of the customer in the buying process
- Design Principles
- Color Palette
- Size and Layout
- User Interface (UI) and User Experience (UX) Design
- Website Design
- Graphic Design
- Social Media Graphics
- Email Design
- Ad Design
- Branding Design
- Identify and create the right types of content to achieve your marketing objectives.
- Build a distribution plan through content calendar mapping channels and content.
- Create a channel mix and content strategy
- Build an integrated marketing strategy.
- Map different content types to relevant digital marketing channels.
- Analyze Content Marketing metrics and reports
- Get in-depth understanding of the 3 C’s (Customers, Channel & Content) of content creation
- Learn the art of storytelling and understand the change in messaging style at different stages of the consumer funnel.
- Understand the various strategies for the content creation process such as auditing competitors to create better content and repurpose content for more effective use.
- Understand the perspective of how the search algorithm works (Crawling, Indexing, Ranking).
- Learn Optimizing Crawl Budget.
- Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc.
- Perform an SEO audit for a website to identify the gaps.
- Suggest improvement strategies to fill the identified gaps.
Social Media Marketing
- Introduction to Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Profile Optimization
- Content Optimization
- Keyword Optimization
- Link Building
- Audience Engagement
- Sharing Integration
- Social Media Advertising
- Analytics and Measurement
- Types of Social Media Ads
- Targeting and Personalization
- Ad Creatives and Formats
- Budgeting
- Integration with Organic Content
- Community Engagement
- Monitoring Online Mentions
- Sentiment Analysis
- Review Management
- Crisis Management
- What is Influencer Marketing?
- Influencer Marketing Statistics
- What works in Influencer Marketing
- The Remarkable Rise of Influencer Marketing
- Instagram Insights
- An Influencer Marketing Campaign: Case Study
- Influencer marketing agencies
- Challenges within influencer marketing
- Influencer categories
- User-generated content creation
- What is SEM?
- What are the different objectives which can be achieved through SEM campaigns
- Identify the different elements of an SEM campaign and how the ad auction works
- Creation of Search Network Campaign
- How Does the SEM Auction Work?
- Optimizing the SN Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
- Creation of Google display network
- Mobile Ad campaigns
- Shopping Campaigns
- Role of email marketing, types of emails, email marketing objective
- Build an automated email campaign (Drip Campaign)
- Deliverability
- Effective e-mail content
- Customer acquisition strategies
- Nurturing & Automation
- Analysis and Measurement
- What is a conversion rate?
- How to Calculate Conversion Rate?
- Where to Implement a CRO Strategy
- CRO Formulas
- CRO Strategies
- What is Analysis?
- Choose relevant metrics and design custom metrics
- Build custom dashboards for executive reporting and make decisions based on insights
- Understand traditional marketing analytics vs. Digital Marketing Analytics
- Extract data and analyze reports from Google Analytics
- Content performance analysis
- Visitors analysis
- Social media analytics
- Actionable insights and digital analytics
- What is GenAI?
- Application of GenAI in digital marketing
- Personalized and Prompt Engineering
- Explain the principles of personalization in marketing and the role that generative AI plays in it
- Explore the various applications of AI in digital marketing with the help of industry campaigns
- Apply prompt engineering techniques to generate targeted and personalized marketing content
- Evaluate and optimize prompts to achieve the desired output
- Explain the key challenges and limitations associated with the use of generative AI in marketing
- Critically evaluate how Generative AI will change the overall industry landscape in digital marketing
- Content Creation In Digital Marketing
- Explore the role of AI in content creation and curation
- Generate ideas and enhance creativity using AI tools
- Generate text, image, audio and video content using AI tools and techniques for your website, social media, email, search and paid channels
- Marketing and Advanced AI
- Analyze and visualize data using AI tools
- Explore the variety of advanced plug-ins and their use cases that can be linked with AI
- Identify the touchpoints in the customer journey where AI can make an impact
- Build a customer support chatbot to enhance customer satisfaction
- Create slack bots and automate workflows to increase work efficiency
- Overview of digital marketing
- Why Every Business Needs Digital Marketing
- History And Evolution Of Digital Marketing
- Importance Of Digital Marketing In Today’s Day & Age
- Understand different digital marketing channels
- Basics of Digital Marketing from SEO to PPC
- Learn about Target Audience, Website Optimization and content creation
- About Digital Marketing channels, their capabilities and the customer journey
- KPIs of Digital Marketing
- Design Principles
- Balance
- Contrast
- Hierarchy
- Alignment
- Repetition
- Color Palette
- Brand Consistency
- Contrast and Readability
- Psychological Impact
- Accessibility
- Size and Layout
- Responsive Design
- Whitespace
- Font Size and Readability
- Visual Hierarchy
- User Interface (UI) and User Experience (UX) Design
- Website Design
- Graphic Design
- Social Media Graphics
- Email Design
- Ad Design
- Branding Design
- Introduction to right types of content to achieve your marketing objectives
- Description on distribution plan through content calendar mapping channels and content
- Channel mix and content strategy
- Get in-depth understanding of the 3 C’s of content creation
- Learn the art of storytelling and understand the change in messaging style
- Analyze Content Marketing metrics and reports
- Understanding on How the algorithm works( Crawling, Indexing & Ranking)
- About SEO audit report
- Introduction to SEO tools such as keyword planner, ubersuggest, semrush etc.
- ON Page, OFF page and technical SEO
- What is SEM?
- Creation of Search Network Campaign
- How Does the SEM Auction Work?
- About different campaigns of an SEM campaign and how the ad auction works
- Creation of Google display network
Social Media Marketing
- Introduction to Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Profile Optimization
- Link Building
- Audience Engagement
- Sharing Integration
- Analytics and Measurement
- Types of Social Media Ads
- Ad Creatives and Formats
- Budgeting
- Integration with Organic Content
- Community Engagement
- Monitoring Online Mentions
- Sentiment Analysis
- Review Management
- Crisis Management
- What is Influencer Marketing?
- Influencer Marketing Statistics
- An Influencer Marketing Campaign: Case Study
- Influencer marketing agencies
- Challenges within influencer marketing
- Influencer categories
- User-generated content creation
- Role of email marketing, types of emails, email marketing objective
- Build an automated email campaign (Drip Campaign)
- Deliverability
- Effective e-mail content
- Customer acquisition strategies
- Nurturing & Automation
- Analysis and Measurement
- What is a conversion rate?
- How to Calculate Conversion Rate?
- Where to Implement a CRO Strategy
- CRO Formulas
- CRO Strategies
- What is Analysis?
- Choose relevant metrics and design custom metrics
- Build custom dashboards for executive reporting and make decisions based on insights
- Understand traditional marketing analytics vs. Digital Marketing Analytics
- Extract data and analyze reports from Google Analytics
- Content performance analysis
- Visitors analysis
- Social media analytics
- Actionable insights and digital analytics
- What is GenAI?
- Application of GenAI in digital marketing
- Personalized and Prompt Engineering
- Explain the principles of personalization in marketing and the role that generative AI plays in it
- Explore the various applications of AI in digital marketing with the help of industry campaigns
- Apply prompt engineering techniques to generate targeted and personalized marketing content
- Evaluate and optimize prompts to achieve the desired output
- Explain the key challenges and limitations associated with the use of generative AI in marketing
- Critically evaluate how Generative AI will change the overall industry landscape in digital marketing
- Content Creation In Digital Marketing
- Explore the role of AI in content creation and curation
- Generate ideas and enhance creativity using AI tools
- Generate text, image, audio and video content using AI tools and techniques for your website, social media, email, search and paid channels
- Marketing and Advanced AI
- Analyze and visualize data using AI tools
- Explore the variety of advanced plug-ins and their use cases that can be linked with AI
- Identify the touchpoints in the customer journey where AI can make an impact
- Build a customer support chatbot to enhance customer satisfaction
- Create slack bots and automate workflows to increase work efficiency
Time is running out!
Enlist for our upcoming batch.
Unlock the keys to your passion and success with us, as we specialize in cultivating innovative and creative minds, shaping a path to endless possibilities.
Contact us
3rd floor, B-70, sector 67 Noida 201301
Prefunction Room, Central Library, Jamia Hamdard University, Hamdard Nagar, New Delhi
+91 8960221222
info@iftdm.com