In today’s tech-driven world, Digital Marketing is undeniably shaping the future. With businesses increasingly depending on digital platforms to engage their target audiences, the demand for skilled digital marketing professionals is soaring up. For those considering a career in this dynamic field, enrolling in a Digital Marketing online Course after 12th grade can be a game-changer. This guide explores the compelling reasons why digital marketing is a key career path, the current industry trends and what to look for in a course. By understanding the evolving landscape and the skills required, you can make an informed decision and pave the way for a successful career in digital marketing.
Any student from Arts, Commerce, or Science can enroll in a Digital Marketing course after completing their 12th class. Digital Marketing is a versatile field that does not require a specific educational background.
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Here is a table outlining various courses in Digital Marketing:
Course Name | Course Description | Key Skills You Will Learn | Ideal For |
---|---|---|---|
SEO (Search Engine Optimization) | Teaches how to optimize websites to rank higher in search engines like Google. | On-page SEO, Off-page SEO, Technical SEO, Keyword Research, Analytics | Anyone interested in boosting organic traffic |
Social Media Marketing | Focuses on strategies to promote businesses on platforms like Facebook, and Instagram. | Content Creation, Engagement Tactics, Ads Management, Analytics | Students interested in social media platforms |
Google Ads (PPC) | Covers the creation and management of paid ad campaigns on Google. | Campaign Creation, Keyword Bidding, Budget Management, Analytics | Students keen on paid marketing and advertising |
Email Marketing | Learn how to build and manage email campaigns to engage with customers effectively. | Email Campaigns, List Building, Copywriting, Segmentation, Analytics | Students looking to build communication and marketing skills |
Content Marketing | Focuses on creating valuable content to attract and engage an audience. | Copywriting, Blogging, Content Strategy, SEO, Analytics | Creative students with a passion for writing |
Affiliate Marketing | Learn to promote other people’s products and earn a commission for successful sales. | Affiliate Programs, Strategy, Analytics, Niche Marketing | Students interested in passive income streams |
E-Commerce Marketing | Learn strategies to promote and sell products online via e-commerce platforms. | Shopify, Amazon Marketing, SEO for E-commerce, PPC Ads, Analytics | Students who want to build an online store or work with e-commerce brands |
Influencer Marketing | Learn to collaborate with influencers to promote brands and products. | Influencer Outreach, Campaign Management, Social Media Analytics | Those interested in working with social media influencers |
Web Analytics | Focuses on analyzing website data to optimize user experience and marketing strategies. | Google Analytics, Data Interpretation, User Behavior Analysis | Students who enjoy working with data and analytics |
Mobile Marketing | Covers how to create effective marketing strategies for mobile apps and platforms. | SMS Marketing, Mobile Ads, Mobile SEO, App Promotion | Students interested in the mobile industry |
Digital Marketing Strategy | A comprehensive course covering all areas of digital marketing. | SEO, PPC, Content Marketing, Social Media, Email Marketing, Analytics | Students who want a broad understanding of all aspects of digital marketing |
Globally, the demand for digital marketing professionals is growing day by day. According to Statista, the global Digital Advertising Market is valued at approximately $616 billion in 2024 and is expected to grow compounding at a staggering rate of CAGR of 12.8% by 2027. This rapid growth of the industry reflects the scope that this industry holds for the future of jobs as well as the business world.
One of the best professional courses after 12th commerce for girls, digital marketing offers varied career paths. From social media manager to content creator, this field provides numerous roles that can align with your interests and career goals.
In India, the scenario is equally mind-blowing. A report by NASSCOM highlights that the Digital Marketing Industry in India is projected to grow at a CAGR of 32% between 2023 & 2028. The market is expected to grow by $8 billion by 2028 which was valued at $2.8 billion in 2023. This growth is mainly driven by the expanding internet user base and increasing digital ad spending by businesses across various sectors.
Digital marketing offers a broad range of career opportunities. According to a report by LinkedIn’s Workforce in 2023, digital marketing roles such as SEO Specialists, Social Media Managers, Content Creators, and PPC analysts are among the top 10 most desired jobs globally. In India, with companies actively seeking professionals with specialized skills, roles like Digital Marketing Managers and Social Media Strategists are increasing in demand.
A Digital Marketing Course not only provides theoretical but also practical, hands-on experience. Students pursuing the course need to work with tools like Google Analytics, SEMrush, HubSpot, and much more, gaining skills that are directly applicable in the workplace. According to a recent survey by HubSpot, 64% of marketers report that practical, hands-on experience is crucial for success in digital marketing.Â
Digital marketing roles offer competitive salaries. According to Indeed, in the U.S., digital marketing managers earn an average of $80,000 annually. While, in India, the average salary for a digital marketing professional is around ₹6 lakhs per annum and goes up to ₹12 lakhs per annum, with the potential for higher earnings based on experience & specialization.
Digital marketing is a dynamic field. A comprehensive course provides a solid foundation and equips you with skills to adapt to new trends and technologies. According to a HubSpot survey, 70% of marketers believe continuous learning is essential for staying relevant in the field.
Here are some of the aspects that you must look into while choosing the best for you:
Ensure the course is accredited by reputable industry bodies or affiliated with a recognized university. Accreditation from such organizations is a key indicator of high educational standards and adds credibility to the program. Courses with these affiliations are often highly regarded in the industry and can significantly enhance the value of your education.
A digital marketing course must cover a wide range of topics. Look for programs that include:
According to Forbes, a comprehensive curriculum that includes these topics is crucial for preparing students for the diverse challenges in digital marketing.
The quality of instruction is vital. Choose programs led by experienced professionals with a proven track record. For example, instructors with experience at top agencies or working in the industry bring valuable insights and practical knowledge.
Programs with strong industry connections can enhance job placement opportunities. For example, courses affiliated with leading companies or marketing agencies can provide internships and job placements. In India, institutions like IFTDM offer excellent placement support and industry connections.
Consider the learning mode that fits your needs:
When selecting a Digital Marketing Course, the cost is a crucial factor. Course fees can vary significantly depending on the institution, course content, and level of certification. In India, fees typically start at around ₹30,000 for basic certification programs and can go up to ₹3 lakhs or more for advanced courses or programs offered by prestigious institutes. It’s essential to evaluate the return on investment (ROI) when considering these fees, ensuring that the course provides value in terms of career growth & skill development.
 While there are a lot of courses available in the market all claiming themselves as the best, you must choose one that suits your needs and offers a set of benefits that you need to excel in the field of digital marketing.
If you’re looking for a comprehensive and cutting-edge digital marketing course, the Indian Institute of Film and Digital Marketing (IFTDM) stands out as a top choice, we at IFTDM offer programs that are affiliated with the prestigious Jamia Hamdard University, adding academic credibility and recognition to your qualifications.
IFTDM offers an extensive certification program, giving you a competitive edge with qualifications that are highly regarded in the industry.
Our Advanced Digital Marketing Course covers every critical aspect of digital marketing, from SEO and content marketing to social media strategies and email marketing. In addition, it incorporates the latest trends in AI & Automation, ensuring that you’re prepared for the future of marketing in a technology-driven world.
At IFTDM, you’ll learn from seasoned professionals with years of experience working with diverse clients across multiple industries. These mentors bring real-world insights, giving you practical knowledge of how digital marketing functions in today’s fast-paced business environment.
Our program includes a two-month internship, allowing you to apply the skills you’ve learned in a real-world setting. This hands-on experience is invaluable for building your portfolio and gaining industry connections.
IFTDM has a strong placement program, helping students secure opportunities with top companies. The institute’s industry connections provide access to some of the best job openings, giving you the support needed to jumpstart your career.
Whether you prefer online learning or a traditional classroom experience, IFTDM offers both. With two physical campuses located in Delhi & Noida, along with fully online programs, students across the country can benefit from this top-tier education.
IFTDM provides a diverse selection of courses, catering to different needs. Whether you’re looking for short-term certification programs or long-term comprehensive courses, IFTDM has options that suit various skill levels and career goals.
IFTDM is your gateway to mastering digital marketing, offering the tools, mentorship, and opportunities needed to excel in this ever-evolving field.
Read more about Digital Marketing Trends 2024
In today’s digital-first world, having a strong foundation in digital marketing can open numerous doors. Whether you’re looking to start a career or enhance your existing skills, these courses from IFTDM are designed to equip you with the expertise needed to thrive in this dynamic field. Here are some of the top digital marketing courses available for students after 12th grade:
The Master in Digital Marketing Course offered by IFTDM is designed to provide a comprehensive understanding of the digital marketing landscape. Crafted and taught by industry experts, this program spans four intensive months, offering a deep dive into essential topics like SEO, social media marketing, content strategy, email marketing, and much more. The course combines theoretical knowledge with practical application, ensuring you are fully prepared for success in today’s ever-evolving digital marketing industry.
IFTDM’s Advanced Digital Marketing Course is perfect for those looking to specialize further. This program includes four months of in-class training, followed by two months of on-the-job experience. You’ll get hands-on experience with tools and strategies while learning advanced concepts in SEO, SEM, social media, and data analytics. With its mix of theory and practice, this course equips you to excel in the field and make a real impact in your digital marketing career.
For students who want to focus on cutting-edge tools and technologies, the Professional in Digital Marketing Course is an ideal choice. This 6-month program places a special emphasis on AI & Automation, equipping you with the skills to navigate and excel in today’s fast-evolving digital marketing landscape. With intensive in-class training and real-world applications, you’ll gain the technical know-how and practical expertise needed to thrive in an increasingly automated world.
Social media has become one of the most powerful tools in digital marketing, and IFTDM’s Social Media Marketing Course is designed to help you master this vital platform. You’ll learn how to create engaging content, run effective social media campaigns, and use advanced analytics to measure success. Whether it’s Facebook, Instagram, LinkedIn, or emerging platforms, this course will ensure you’re up to speed with the latest trends and strategies in social media marketing.
Search engine optimization (SEO) is the backbone of any successful digital marketing strategy. IFTDM’s SEO Course provides in-depth knowledge of how search engines work and teaches you strategies for improving website rankings, increasing organic traffic, and optimizing content for better visibility. With hands-on training in SEO tools, keyword research, link building, and on-page optimization, this course will help you develop the expertise to drive organic growth and visibility for any business.
IFTDM also offers a wide range of other short-term and long-term courses tailored to suit different aspirations and learning goals. Whether you’re looking for quick certifications or deep dives into specific areas of digital marketing, you can choose from options like:
With flexible course options, you can pick the program that aligns with your career goals and helps you succeed in the digital marketing world.
Pursuing a digital marketing course after 12th grade is a strategic move due to the sector’s rapid growth and diverse career opportunities. With the global digital advertising market expected to grow significantly and a high demand for skilled professionals, courses provide practical experience, competitive salaries, and continuous learning. Choosing the right course involves evaluating accreditation, curriculum, instructors, and flexibility. Institutions like IFTDM offer comprehensive, industry-recognized programs, including specialized courses in SEO, social media, and advanced digital marketing.
Digital marketing is a rapidly growing field with a high demand for skilled professionals globally and in India. Pursuing a course after 12th grade offers numerous benefits, including diverse career opportunities, practical skills, and competitive salaries. With the industry expanding significantly, it provides a robust platform for career growth and adaptability in a technology-driven world.
 Salaries for digital marketing roles vary based on location, experience, and specialization. In the U.S., digital marketing managers earn an average of $80,000 annually. In India, the salary for a digital marketing professional is goes upto ₹12 lakhs per annum, with the potential for higher earnings depending on experience and expertise.
Absolutely! Digital marketing courses are open to students from diverse educational backgrounds, including arts. The field values creativity, strategic thinking, and communication skills, which can be well-suited to an arts background. Many programs are designed to accommodate different educational backgrounds and provide foundational knowledge in digital marketing.
 To choose the best course, consider the following factors:
 IFTDM stands out for several reasons:
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 IFTDM also provides a variety of short-term and long-term courses, including:
These courses cater to different learning goals and career aspirations.
When assessing course fees, consider the following:
 When assessing course fees, consider the following:
Choosing a course that offers a balance of quality education and cost-effectiveness is crucial for a worthwhile investment in your career.
If you’ve completed 12th grade in commerce, you’re well-positioned to enter the digital marketing field due to your understanding of business principles and market dynamics. Here’s how to get started:
With a commerce background, you can leverage your knowledge of business and finance to excel in digital marketing roles and drive effective marketing strategies.
Unlock the keys to your passion and success with us, as we specialize in cultivating innovative and creative minds, shaping a path to endless possibilities.
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