
Akshay Appu
Experience
Group M – Team Airtel
Business Director – Digital
July 2016 – Present
Group M – Team Airtel
Associate Business Director
May 2015 – June 2016 (1 year 2 months)
Networkplay Media Pvt. Ltd.
Head – Planning and Buying
August 2014 – April 2015 (9 months)
Delhi
Networkplay Media Pvt. Ltd.
Sr. Manager – Planning and Buying
April 2013 – July 2014 (1 year 4 months)
Delhi
Heading planning and buying for Networkplay.
Acquiring new publishers and creating new advertising opportunities.
Creating customized solutions for clients basis their needs.
Also working on new product development and alliances for the same.
MRM Worldwide
Media Planner (Digital)
August 2011 – April 2013 (1 year 9 months)
Handling Digital Media planning and buying for all MRM accounts across the country.
currently handling all operational activities as well including optimization, reporting, tracking etc for all media campaigns
Conceptualizing of new properties/sponsorship opportunities in collaboration with publishers
Help clients achieve their short term and long term goals through the digital medium
Clients: GM (Chevrolet), Canadian Tourism, Verisign (top level domains), IREO, AMD etc.
Starcom MediaVest Group
Account Executive
July 2010 – August 2011 (1 year 2 months)
Looked after Digital Media planning and buying for Samsung (Consumer electronics, home appliances and IT products)
Also handled Media Planning and Buying for Aircel
Managed implementation, optimization, tracking and reporting for digital campaigns
Framed media investment strategies for clients to help achieve their short term and long term goals
Served existing client relationship
Windchimes Communications Pvt Ltd
Associate Maven
March 2010 – July 2010 (5 months)
Windchimes is a social media agency that influences in word of mouth on behalf of companies and brands. It uses social media tools to create awareness and higher consumer engagement.Role centered around creating conversations across various social media platforms and facilitating word of mouth through these conversations
Bajaj Capital Ltd
Management Intern
April 2008 – June 2008 (3 months)
- Conducted market research to gauge awareness about Bajaj Capital Limited
- Devised customized solutions to pitch to High Net-worth Individuals and acquire their accounts
Worked in tandem with the Sales team to market investment solutions to clients