Akshay Appu - IFTDM

Akshay Appu

Director – GroupM


Group M – Team Airtel

Business Director – Digital

July 2016 – Present

Group M – Team Airtel

Associate Business Director

May 2015 – June 2016 (1 year 2 months)

Networkplay Media Pvt. Ltd.

Head – Planning and Buying

August 2014 – April 2015 (9 months)


Networkplay Media Pvt. Ltd.

Sr. Manager – Planning and Buying

April 2013 – July 2014 (1 year 4 months)


Heading planning and buying for Networkplay.

Acquiring new publishers and creating new advertising opportunities.

Creating customized solutions for clients basis their needs.

Also working on new product development and alliances for the same.

MRM Worldwide

Media Planner (Digital)

August 2011 – April 2013 (1 year 9 months)

Handling Digital Media planning and buying for all MRM accounts across the country.

currently handling all operational activities as well including optimization, reporting, tracking etc for all media campaigns

Conceptualizing of new properties/sponsorship opportunities in collaboration with publishers

Help clients achieve their short term and long term goals through the digital medium

Clients: GM (Chevrolet), Canadian Tourism, Verisign (top level domains), IREO, AMD etc.

Starcom MediaVest Group

Account Executive

July 2010 – August 2011 (1 year 2 months)

Looked after Digital Media planning and buying for Samsung (Consumer electronics, home appliances and IT products)

Also handled Media Planning and Buying for Aircel

Managed implementation, optimization, tracking and reporting for digital campaigns

Framed media investment strategies for clients to help achieve their short term and long term goals

Served existing client relationship

Windchimes Communications Pvt Ltd

Associate Maven

March 2010 – July 2010 (5 months)

Windchimes is a social media agency that influences in word of mouth on behalf of companies and brands. It uses social media tools to create awareness and higher consumer engagement.Role centered around creating conversations across various social media platforms and facilitating word of mouth through these conversations

Bajaj Capital Ltd

Management Intern

April 2008 – June 2008 (3 months)

  • Conducted market research to gauge awareness about Bajaj Capital Limited
  • Devised customized solutions to pitch to High Net-worth Individuals and acquire their accounts

Worked in tandem with the Sales team to market investment solutions to clients

Other Members