
Shashi Mukherjee
A Digital Professional with 13 years experience in consulting brands on Digital, Social and Creative Strategy.
Worked extensively on social media, listening and data analytics.
Experience
RB
Head Of Digital
April 2016 – Present
Gurgaon, India
Consumer brands: Durex, Dettol, Veet, Moov etc
GSK
Digital Lead – Wellness & Oral Care
September 2015 – February 2016 (6 months)
Consumer brands: Sensodyne, ENO, Iodex
Mindshare
Partner – Digital
January 2015 – August 2015 (8 months)
Mindshare | GroupM
Sr. Director – Digital
March 2013 – December 2014 (1 year 10 months)
Gurgaon
Heading Digital Strategy for the PepsiCo portfolio
Quasar Media | GroupM
Digital Strategist
January 2012 – December 2012 (1 year)
Brands: Twinings, Color Plus, Dolby, Kurkure, Lay’s, Domino’s, Honda, Uninor,
AMHI
Creative Ideation & Strategy
Consumer Insights
Representing the creative function to the clients
Part of the core team responsible for all new pitches.
Quasar Media | GroupM
Creative Business Manager
December 2010 – January 2012 (1 year 2 months)
Digital Strategy
Creative Ideation
Account Management
Rediffusion Y&R
Brand Partner
July 2010 – November 2010 (5 months)
Brands: Airtel, SBI, IIMT, GPI
Digital Strategy
Account Management
Publicis Modem
Digital Account Manager
April 2008 – June 2010 (2 years 3 months)
Brands: HP-PSG, MTS
Managing the digital offerings for the clients Actively involved in planning
Creative conceptualization along with the creative team Actively involved in pitches for new business
Conceptual understanding of clients future needs arising out of changing trends and ideating accordingly
Responsible for client’s brand mapping and competitive mapping Actively involved in campaign planning
Creative conceptualization along with the creative team Actively involved in pitches for new business
Progressive
Asst Manager – Marketing Communications
August 2006 – April 2008 (1 year 9 months)
Responsible to drive and implement Company’s marketing agenda through close working with external agencies.
Work with event management agencies/partners to conceptualize & implement events.
Managing and maintaining the corporate website
Responsible for running the Customer Relationship Cell in the organization.
Adeptia India Pvt Ltd
Executive – Business Development
January 2006 – August 2006 (8 months) Lead Management
Market Research for identifying potential partners in the US market