Shashi Mukherjee - IFTDM
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Shashi Mukherjee

Digital Head - Reckit Benkiser

A Digital Professional with 13 years experience in consulting brands on Digital, Social and Creative Strategy.

Worked extensively on social media, listening and data analytics.

Experience

RB

Head Of Digital

April 2016 – Present

Gurgaon, India

Consumer brands: Durex, Dettol, Veet, Moov etc

GSK

Digital Lead – Wellness & Oral Care

September 2015 – February 2016 (6 months)

Consumer brands: Sensodyne, ENO, Iodex

Mindshare

Partner – Digital

January 2015 – August 2015 (8 months)

Mindshare | GroupM

Sr. Director – Digital

March 2013 – December 2014 (1 year 10 months)

Gurgaon

Heading Digital Strategy for the PepsiCo portfolio

Quasar Media | GroupM

Digital Strategist

January 2012 – December 2012 (1 year)

Brands: Twinings, Color Plus, Dolby, Kurkure, Lay’s, Domino’s, Honda, Uninor,

AMHI

Creative Ideation & Strategy

Consumer Insights

Representing the creative function to the clients

Part of the core team responsible for all new pitches.

Quasar Media | GroupM

Creative Business Manager

December 2010 – January 2012 (1 year 2 months)

Digital Strategy

Creative Ideation

Account Management

Rediffusion Y&R

Brand Partner

July 2010 – November 2010 (5 months)

Brands: Airtel, SBI, IIMT, GPI

Digital Strategy

Account Management

Publicis Modem

Digital Account Manager

April 2008 – June 2010 (2 years 3 months)

Brands: HP-PSG, MTS

Managing the digital offerings for the clients Actively involved in planning

Creative conceptualization along with the creative team Actively involved in pitches for new business

Conceptual understanding of clients future needs arising out of changing trends and ideating accordingly

Responsible for client’s brand mapping and competitive mapping Actively involved in campaign planning

Creative conceptualization along with the creative team Actively involved in pitches for new business

Progressive

Asst Manager – Marketing Communications

August 2006 – April 2008 (1 year 9 months)

Responsible to drive and implement Company’s marketing agenda through close working with external agencies.

Work with event management agencies/partners to conceptualize & implement events.

Managing and maintaining the corporate website

Responsible for running the Customer Relationship Cell in the organization.

Adeptia India Pvt Ltd

Executive – Business Development

January 2006 – August 2006 (8 months) Lead Management

Market Research for identifying potential partners in the US market

Other Members