The core work revolves around creating, executing and optimizing online marketing campaigns. This entails both ROI centric and brand building work at strategic level.
Associate Business Director
October 2018 – Present
Digital responsibility for Airtel
July 2017 – Present
Gurgaon, Haryana, India
Account Group Manager
April 2015 – July 2017 (2 years 4 months)
•Managing key social and online portals for Dabur India & Honda cars
•Managing 15 brands online across homecare, skin care, oral care & oiling categories
•Build and execute social media strategies on product launch and topical event dates
•Managing customer queries on digital
•Build digital communication around brand’s ATL campaigns and build a 360 degree activity
•Creating digital video content ,with internal and external teams
Sr. Account Executive (Strategy and Planning )
July 2014 – April 2015 (10 months)
•To build digital/social strategies supported by media recommendation to increase sales and consumer engagement, supported technical & creative execution.
•Regional coordination with Social media hub for HP worldwide
•Devising social media strategies – brand awareness campaigns, new product launch etc.
•Developing and managing influencers /bloggers out reach campaigns (On-ground & Online)
•Managing Social media updates and consumer response
•Coordination with HP global team to execute regional campaigns
Manager Digital (Media Strategies )
February 2013 – July 2014 (1 year 6 months)
•Conceptualize and strategize digital ideas and campaigns for both long term and short term media sustenance.
•Execution of each campaign including content creation, network building and media management.
•Involved in creating Listening strategies and implementation plans; with
in depth knowledge of tools like Radian6, Nielsen BuzzMetrics, , Unmetric, SocialBakers, etc
Handling Digital Marketing responsibilities for :
Pepsi Beverage : Pepsi Cola , Mirinda , 7up, Slice, Dew, Tropicana & Himalayan water
Pepsi Foods : Lay’s , Kurkure , Quaker & Uncle Chips
Assistant Account Manager
December 2011 – February 2013 (1 year 3 months)
End to end online campaign management including of Search Engine Marketing, Search Engine Optimisation, Social Media, Online Reputation Management, Social Hearing ( Thought Buzz), Mobile Advertising & E mailers. -Coordinating between clients and specialised support functions for successful execution of integrated online campaigns.
-Retaining and growing key accounts in revenue per account & profitability. -Acting as single point contact between sales, specialized functions & PMO for successful internal management of operations.
-Coordinating between clients and specialised support functions for successful execution of integrated online campaigns.
-Understanding creative and leveraging them to effectively deliver the results. -Acquiring new Accounts.
-SMO expertise: Facebook, Twitter, YouTube, Google Plus, Pinterest, Foursquare.
Enggysylph Software Solutions
July 2006 – January 2009 (2 years 7 months)
Lucknow zone & Delhi
Client acquisition,Planning,Business analysis,Service engagement, Client Relations,Project Management, Presentation, Negotiations, Closing of deals,Team building, Budgeting,Training,Enterprise selling of ERP modules, Quality check, Update of customer leads, B2B sales.