A media strategy and planning professional with close to 10 years’ experience at agency and brand end across online and offline spectrum.

Experience

Confidential (In stealth mode)
Head Of Media – EU

October 2017 – Present

Berlin Area, Germany

Flipkart

2 years 9 months

Sr. Brand Manager

June 2016 – September 2017 (1 year 4 months) Bengaluru Area, India

– Leading media strategy,planning and buying.

• Driving effectiveness and efficiency for all media in the marketing mix for Flipkart and partner brands
• Responsible for delivering on function tasks to achieve overall marekting effectiveness.
• Building newer categories, driving growth and creating private label brands.

Manager – Brand marketing | Digital & Media strategy

January 2015 – June 2016 (1 year 6 months) Bengaluru Area, India

– Responsible for media strategy, campaign planning, aimed at delivering on business metrics and brand building for Flipkart Group companies( Flipkart,PhonePe, Ekart etc.

Mindshare

Manager

March 2010 – December 2014 (4 years 10 months) Gurgaon, India

Responsible for driving media strategy and planning for Pepsico India. I was responsible for portfolio and flavours category of beverages.Complete ownership of digital & media strategies for campaigns ranging from new launches, to establishing new brand identity, to brand extensions at national and regional levels. Key responsibilities included driving brand health and maintaining/building positive growth by bringing consumer biased thinking & innovation to media solutions

Lintas Media Group

consultant-strategy

March 2009 – February 2010 (1 year)

Managing media analytics and integrated planning for brands like Sony, Nokia and HUL Foods.